
This is important since SEOs will be using the same popular tools that everyone in the industry is using. Sure, these tools tell you how many people are searching for the keyword every month or how easy or difficult ranking for a search term on top of search results is.īut they won’t be able to return the kind of related terms wildcard search brings. The wildcard search expands your keyword research to unearth ideas and suggestions that most keyword tools don’t provide. Google search operators like the asterisk operator are designed to help users type in the query for their question.īut SEOs like yourself will benefit the most from the wildcard search, particularly with keyword research.
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How to Use the Wildcard Operator for Keyword Research This case shows you search terms asking which dishes are healthy. Google will provide you with new suggestions that feature terms replacing the asterisk. So, if we put it after “what,” it turns the query into “what * is healthy.” One of the most popular wildcard searches to use in a search query is an asterisk (*), which Google treats as a placeholder for one or more words.

What it does is try and finish your query starting with the last word you typed on the search bar.īut using wildcard characters adds a new dimension to your search query. Usually, if you type “what is healthy” on Google, the search engine will predict your search query by providing you with suggestions via its autocomplete feature. Its goal is to help you refine your search t What are Wildcards in Google Search?Ī Google wildcard search is one of the many advanced search operators used in partial searches. This post discusses what wildcard searches are, how they help in your SEO efforts, and tools you can use to leverage this particular search operator. One of these ways is the wildcard search. In this case, you need to rethink your keyword research approach and find ways to improve it.

As a result, your methods and tools may not cut it anymore, resulting in lower rankings and fewer conversions down the line! Keyword research is at the heart of every successful SEO campaign.įinding the right keywords to target your site allows you to overtake your competitors and appear on top of search results.īut SEOs are becoming savvier with new tricks and techniques up their sleeves. Wildcards in Google Search: Everything You Need to Know
